Davey Schacherl and his wife Hollie just moved out to Davey’s father’s cattle raising property with big plans. The land has been in Davey’s family for 7 generations and he and Hollie intend to make some big changes. His grandfather started raising cattle in the 70’s there, but for Hollie and Davey animal agriculture wasn’t an option.
“Being a 7th generation Texan, I do have a lot of pride and I do love Texas, and this property was always in my life and family and I enjoyed it as a kid. I am incredibly thankful that my ancestors and grandfather had the foresight to keep this in the family and we will keep it that way.”
After 2 years of chasing a vegan lifestyle, they realized they wanted to build a renewable and sustainable property that didn’t treat animals like a commodity. They were able to convince Davey’s dad, the current owner of the property to put the cattle sales on pause while they came up with a business plan.
“I am pleased to be the next generation to watch over it. My grandparents struck oil on this property in 1978. Humanity’s dependence on fossil fuels or animals is not sustainable. We have to change with the times and focus on resources that are renewable. There’s a shift away from systems powered by consumption and we are moving into building value instead.”
They decided to take Davey’s skills and experience planning events and working at weddings and along with Hollie’s passion for permaculture and turn the ranch into a rustic wedding and getaway destination as well as a permaculture farm. The farm could provide food for their events as well as for market distribution.
“Just because things have been done this way, doesn’t mean we can’t change that cycle. If you know better and have the privilege to do it that way, wouldn’t you?” – Hollie Schacherl
They hope to transform their property early in 2018. From clearing the land, improving roadway access, creating a sanctuary to house the animals and marketing their property, they are building a plan for transformation.
FARM & TRANSFORMATION FACTS
1865 – After the Civil War, Texas land was incentivized and deeded to citizens and 2000 acres was appropriated for Josiah Beamen, a direct ancestor of Davey.
Of that original acreage belonging to Josiah Beamen, Davey’s grandmother owned 102 acres which had been passed through successive generations.
Davey’s grandfather was a hobbyist farmer and start raising cattle in the late 1970’s for the agricultural tax break.
Davey spent 7 years as a staff producer for SXSW, the world famous music & tech festival in Austin, TX, where he managed many aspects of event production.
Hollie is in a permaculture certification course currently, learning how to farm sustainably.
Renee, founder of Rowdy Girl and the Rancher Advocacy Program, introduced farm transformers to Hollie and Davey.