About us

Cuddle, don't kill

About us

...

Disrupting the world’s reliance on animal foods

Blue Horizon was founded in the summer of 2016, as a group of inspired professionals mused about the problems inherent in the global food supply.

Because of the larger threats of global warming and destruction of freshwater supplies to the more personal dangers that eating animals posed to our health and also our humanity, we realized that a big change was needed and quickly. In order to create change that would ripple out across the various sectors affected by animal agriculture from the stewardship of the environment to human health and animal welfare, we needed to disrupt the world’s reliance on animal foods. 

The signs were everywhere that plant-based proteins are on the rise, as the increasing variety of non-dairy milks crowd the shelves in supermarkets and are even becoming the norm at small town coffee shops. Big tech companies in Silicon Valley are investing in a delicious, laboratory tested, meatless burger and animal-based food conglomerates are buying up shares in plant protein companies.

If we could “transform the source,” by changing animal-based farms to plant-based operations, we could actually change the market for food itself.

We knew we wanted to do our part in the plant-based disruption, but we weren’t sure what we could do that would have a significant impact. And then, like with any problem that may seem too vast and complicated to solve, we decided to go back to its source, the food itself being created on the farms. If we could “transform the source,” by changing animal-based farms to plant-based operations, we could actually change the market for food itself. And while global farm transformation ultimately is our goal, we decided to start with one farm and build a blueprint for farmers to make the switch to produce plant protein successfully so future farms could follow our lead.
To form our blueprint, we set about gathering data and partners, we researched and debated methods, we listened to thought leaders and asked questions.

From the first stage of ensuring that the released livestock animals would have secure homes and integrating the use of disruptive technologies like vertical farming, deep learning and big data, to the final stage of helping our farmer bring a plant-based product to market, we are building a sustainable vision for the farms of the future.

Somewhere along the way, we realized a crucial fact about our mission: a lot of other people felt the same way we did.

The world is full of people who share our passion to create a better, healthier, more sustainable world through plant-based living. We believe that with your help and with the support of the larger, global community, we can make big goals like farm transformation, a reality. This was more than an initiative we were building at blue horizon, it is now a movement to build a better future for all of us.

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